In this episode of The F Word, we’re joined by Lyssa-Feê Crump, marketer, sustainability advocate, and self-confessed all-round nerd – as we talk about Friction: how the tough stuff often pushes us toward something better.

Currently Head of Marketing at Hiyield (an employee-owned, B Corp certified digital agency with a big Focus on sustainability), Lyssa shares her personal and professional journey, including how a moment of Friction during the pandemic led her to launch her own business, and how Friction continues to spark new ideas, solutions, and opportunities today.

We dive into:

• The real meaning of Friction, and why it’s not the same as conflict
• Why being uncomfortable can be the launchpad for creativity and innovation
• How digital tech and marketing still carry environmental impact, and what businesses can do about it
• Why sustainability isn’t about perfection, but progress
• Employee ownership, inclusive design, and how to build better From day one
• Web accessibility and why it matters (plus advice on how to get started)

Whether you’re growing a business, building a team, or Figuring out how to be “just that little bit better”, this episode is packed with honest reflections, useful insights, and a whole lot of spark.

“Friction isn’t the problem – it’s the spark. Comfort might feel nice, but it rarely changes the world.”

Enjoy episode 30 of The F Word.

Find out more
HiYield
www.hiyield.co.uk

Instagram: @lyssacrump 

LinkedIn: www.linkedin.com/in/lyssafeecrump

📚 Books mentioned:
– Radical Candor by Kim Scott

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